REAL TALK
CELEBRATING THERAPY AS A PILLAR OF WELLNESS FOR WOMEN OF NEW YORK
REAL IS A NEW THERAPY CONCEPT ON A MISSION TO MAKE MENTAL HEALTH A PILLAR OF WELLNESS. FOR THEIR FIRST LOCATION IN NEW YORK CITY, REAL TAPPED MAZZARINI & CO. TO DEVELOP EVERY PART OF THE GUEST JOURNEY.
FROM DESIGN AND FUNCTION TO BRAND IDENTITY AND USER EXPERIENCE, MAZZARINI & CO. TOOK A HOSPITALITY-FORWARD APPROACH AND DEVELOPED THOUGHTFUL AND MEMORABLE TOUCH POINTS TO PUT PATIENTS AT EASE. FROM A WARM AND WELCOMING RECEPTION, TO A LIBRARY THAT CONVERTS TO HOSTS GROUP SESSIONS, THIS 5TH AVENUE LOCATION SUPPORTS THE PATIENT BOTH BEFORE AND AFTER EACH SESSION AND FLEXES WITH THE EVER-CHANGING NEEDS OF THE DAY.
